If you are a devoted social media person, you probably already know that 40% of those under 33 prioritise ‘Instagrammability’ when choosing their next holiday spot. Well, it seems you’re up for a timely stroke of luck! The Amalfi Coast in southern Italy is just so stunning, one wonders whether if it’s not been set up for social media. Check out our favourite spots and our do’s and don’ts to make the most of your road trip.
Be generous, and each time you strike a pose, do it in a different outfit
You’ve rented your car (preferably with a large boot space) in Naples. From there, an hour drive heading south will take you to Sorrento. Picture N°1: you, admiring the Vesuvius across the bay. Picture N°2: you, standing on the little balcony outside the Bellevue Syrene hotel. Picture N°3: you, gazing at the colourful city with vibrant bougainvillea framing your shot.
Likes goal: 158
Feel like a million bucks score: 100%
Don’t shy away from the perfect shot because you are prone to sea-sickness
Next, from Sorrento, head east for 16 km to reach Positano. Then, hop on a boat for the picture-perfect glamour shot with a colourful landscape as the backdrop. Our advice? Sit on the boat with your back to the camera, so your followers can marvel at the stunningly beautiful town and its cliff-clinging houses.
Likes goal: 140
Glamour Score : Off the charts
Never ever miss out on a gorgeous sunset
Praiano, about 23 km from Sorrento, is a very small but beautiful fishing village filled with pastel-coloured cottages, picturesque mazes and steep flights of steps. During the day, walk your way up to Piazza San Gennaro where you can enjoy a sweeping view of Capri. Then, check out one of the coast’s best sunset spots at La Cala Gavitella, the only beach kissed by the sun as it drops into the sea.
Likes goal: 69
Ex-boyfriend jealousy score: 100%
Thank your travel companion for being such a sport
Only 13 km from Praiano, the Furore fjord (the only one in Italy) is a tailor-made Instagram hotspot for your documented adventure. Once you have convinced your boyfriend to follow you down the steep steps, lie down on the sand for a candid shot of your make-up free face and tousled hair.
Likes goal: 76
Off the beaten track score: 90%
Sacrifice your beauty sleep for a perfect sunrise
Just 25 km from Nocera Inferiore is Ravello, a gorgeous little town perched up high in the hills above the Amalfi Coast. Your #picoftheday absolutely needs to happen at The Terrace of Infinity. Get there in the morning so your followers can moan about the endless turquoise water they can’t swim in.
Likes goal: 112
Worth getting up at dawn score: 95%
Be confident enough to exit the picture
End your 128 km road trip in the colourful streets of Vietri Sul Mare, a quaint waterfront small town known for its beautiful earthenware. This time, we recommend you don’t get to feature in the shot. Let each picturesque blue, green and orange ceramic shop be the star of the story.
Likes goal: 98
Not to be missed score: 89%